I have been alternatively intrigued and repulsed by the need to exoticize hummus: what is up with this never-ending slew of alternatives? They are everywhere you go.
I can appreciate the Sriracha-style, the edamame, the roasted red pepper etc. , but then I have seen some others that are just imho glaringly wrong: like pumpkin. We just need to stop putting pumpkin in everything in the fall. Pumpkin and chickpeas would be fine in something like a stew, or curried hand pie...but no for a bread spread. Plus once I saw a local artisanal pet food store with pumpkin dog treats.